If you have read even a single article on search engine optimization, you have seen the term “backlinks” at least a time or two. However, identifying exactly what backlinks and finding a way to build a solid backlink campaign may seem like more effort than it’s worth. After all, can’t you simply focus on keywords and meta tags?
As important as keywords and meta tags are in search engine optimization, your blog will likely rank relatively poorly in search results pages if you do not focus heavily on backlinks as well. What do you need to know about backlinks for your blog?
What Is a Backlink?
There are two primary types of links that you need to be aware of. These are outbound links and inbound links. Outbound links are links on your blog that take the reader to another page. They may be used to reference statistics or for other meaningful purposes. Inbound links, on the other hand, are links on other websites that bring traffic to your site. Inbound links are also known as backlinks.
Clearly, it is much easier to add a few high-quality hyperlinks to your own blog posts than to get others to link their content to your website. However, a closer look reveals why you should actively develop and execute a backlink-building strategy.
The Importance of Backlinks for Blogs
The most obvious reason to pursue a backlinks strategy is for SEO purposes. Google has clearly stated that backlinks are one of the most important factors that it currently uses to determine relevance. Websites that have many backlinks generally rank higher in relevant searches than those with few or no backlinks.
However, there are other reasons to build backlinks. When other websites link to yours, they often do so because they are using your website as a reference. In this way, the backlinks elevate the authority of your website and position you as a leader in the field. When visitors click on those links to reach your website, your status as an authority is already in their minds.
Quality Matters When It Comes to Backlinks
When it comes to backlinks, not all links are equal. Google places substantially more weight on the quality of backlinks rather than on the quantity. In fact, one or two backlinks from highly reputable sources can elevate your website’s search engine results ranking higher than dozens of low-quality links may.
What does this mean for you? Obtaining backlinks often takes a considerable amount of time and effort. Because quality matter, you can confidently refine your focus to obtaining a few links from reputable websites.
Should You Buy Backlinks?
If you are looking for a fast way to skirt the system, you can research the many sources available that sell backlinks. The idea of potentially buying hundreds of links and saving seemingly countless hours in the process may seem like too good of a deal to pass up on. However, purchased backlinks are usually low-quality links that are not relevant to your website. This means that they generally may not deliver the results that you are hoping to realize.
Different Types of Backlinks
What are some of the many types of backlinks that you can work on obtaining for your blog?
- Citation or reference backlinks
- Quotation links, such as if you are interviewed
- Guest blog backlinks
- Profile or bio backlinks
- Comment backlinks
While there are other types of backlinks, these are more common types of backlinks that are associated with reputable or authority websites. As a result, focusing on these types of backlinks for your link-building strategy can potentially yield great results.