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Negative Keywords 101: What You Need to Know

Negative Keywords 101: What You Need to Know

Are you paying to push traffic to your website? Whether you are running a pay-per-click campaign for your monetized blog, your ecommerce site or something else, you need to know what negative keywords are. More than that, you need to be using them regularly so that your ads get in front of truly targeted traffic. What Are Negative Keywords? When you run a pay-per-click ad, such as through Google Ads, you will choose a select group of keywords to target….

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5 Ways to Increase Organic Blog Traffic

5 Ways to Increase Organic Blog Traffic

With so much effort spent managing your blog and creating meaningful content, you want to share your thoughts with the world. Some blogs are insanely popular and easily receive thousands of visitors daily. If your blog is not in this group, you need to know what you can do to increase traffic. You can always pay to generate traffic to your website, such as by promoting a blog post via a paid Facebook or Twitter campaign. However, organic traffic is…

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What You Need to Know About Outbound Links and Your Blog

What You Need to Know About Outbound Links and Your Blog

Developing a strategic link-building campaign is undeniably essential for optimized placement on search engine results, but what about outbound links? Should you incorporate outbound links into your blog posts? Depending who you ask, you will get a wide range of recommendations and warnings about outbound links. Some people believe that outbound links are detrimental. After all, they take visitors off of your website, and those visitors may not return to continue perusing your website’s pages. In addition, there is general…

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What Every Blogger Needs to Know About Backlinks

What Every Blogger Needs to Know About Backlinks

If you have read even a single article on search engine optimization, you have seen the term “backlinks” at least a time or two. However, identifying exactly what backlinks and finding a way to build a solid backlink campaign may seem like more effort than it’s worth. After all, can’t you simply focus on keywords and meta tags? As important as keywords and meta tags are in search engine optimization, your blog will likely rank relatively poorly in search results…

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Is Your Business Blog on Medium.com?

Is Your Business Blog on Medium.com?

It should be. Publishing regular posts on your business’s blog offers exciting benefits, but you may not be maximizing your blog’s reach. Through your blog, you can maintain relationships with loyal customers, build your brand image and announce specials, promotions, new merch and more. When you follow an effective SEO strategy, your blog can bolster organic search engine rankings and traffic. This drives leads and sales, but you may be painfully aware one critical challenge. The gains are achieved at…

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WordPress Genesis Pro – What Is It, and Do You Really Need It?

WordPress Genesis Pro – What Is It, and Do You Really Need It?

If you use WordPress for your business website or blog, you understandably appreciate the incredible functionality that it provides. Through various themes, plug-ins and other special features, you can create an amazing website that meets your needs perfectly. At the same time, it doesn’t look like a cookie cutter variant of the competitions’ websites. But… what if your website could be even more amazing? What if it could be easier to make adjustments to and more beneficial to your site’s…

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Are Popup Ads and Notifications Dying Out in 2021?

Are Popup Ads and Notifications Dying Out in 2021?

Does your website use popups for ads, notifications, contact list building or other essentials? An announced update to Google’s algorithms could hit you hard in 2021. If you are having trouble keeping up with Google’s updates, you are in good company. In 2018, Google made an average of 9 updates per day to its algorithms. While many of these are small updates that may fly under the radar, core updates can directly impact your website’s placement on search engine results…

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Give Your Website an Edge with Schema Markup

Give Your Website an Edge with Schema Markup

If you are not taking advantage of schema markup, rest assured that you are in good company. However, schema markup can dramatically improve your website’s visibility on search engine results pages, or SERPs. Because many websites have not yet been updated with schema markup, your business website could be a step ahead of many of your competitors’ websites. More than that, it may be easier to implement than you might initially assume. Understanding Schema Markup Before we dig into how…

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The 8 Meta Tags That Drive Website Traffic

The 8 Meta Tags That Drive Website Traffic

Your online presence impacts everything from your brand image to lead generation and your bottom line. Your business cannot afford to fall behind the pack, so you must take full advantage of every opportunity to improve online visibility. The concept of meta tags is certainly not new to business owners, marketers and bloggers. But did you know that there are eight important meta tags? These each play a role in your website’s ability to drive targeted traffic to your website….

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Focus on These 4 SEO Factors to Boost Rankings

Focus on These 4 SEO Factors to Boost Rankings

The internet is a crowded place, and the congestion is growing by the day. As of January 2020, there were approximately 1.3 billion websites. While only about 15% of these websites are actively being used, more than a half-million new websites are created daily. Does your business derive a chunk of its leads and sales through your website? Do you run a blog? Regardless of the type of website that you run, one thing is certain. You need targeted traffic…

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