It should be.
Publishing regular posts on your business’s blog offers exciting benefits, but you may not be maximizing your blog’s reach.
Through your blog, you can maintain relationships with loyal customers, build your brand image and announce specials, promotions, new merch and more. When you follow an effective SEO strategy, your blog can bolster organic search engine rankings and traffic. This drives leads and sales, but you may be painfully aware one critical challenge.
The gains are achieved at a snail’s pace.
The Slow Climb
Commonly, businesses utilize social media outlets and email distributions to drive traffic to their blog. Even with these methods, however, finding and maintaining traction is difficult. You understandably need to maximize all opportunities to reach your target audience. This is where Medium.com comes into the picture.
What Is Medium?
Medium is an online platform that has approximately 100 million active users each month. More than that, anyone can publish their own work. The pieces range from poetry to highly technical writing, lifestyle pieces, how-to articles and more.
The platform has numerous publications that you can submit your work to, and these publications often specialize in a specific niche. For example, The Startup has more than 550,000 subscribers. It appeals to entrepreneurs and small business owners.
When you publish your blog posts on Medium, you can submit them to a publication to maximize exposure in a targeted way. There is also a chance that Medium will curate your piece. This means that Medium will likely continue republishing your post to its expansive network of readers for potentially years to come.
What Can Medium Do for Your Business Blog?
I am not suggesting that you give up on your business blog. Instead, I am suggesting that you republish your blog posts on Medium. (Take note, you should publish the posts on your business website first. I will get into that in a moment.)
By publishing your posts on Medium, you can dramatically expand your reach and build a loyal following of readers on a new platform. At the same time, you can position yourself as a leader or expert in your industry. On Medium, you can create backlinks to your other related blog posts as well for SEO benefits.
Plus, you can actually earn money by publishing on Medium. Depending on how frequently you post and your readership stats, you could make anywhere from a few hundred to a few thousand dollars or more each month. For the majority of writers, monthly income tends to be on the leaner side. Nonetheless, it’s money you didn’t have previously.
Given these incredible benefits and the fact that it only takes a few minutes to republish a post on Medium, you really have nothing to lose.
How to Get Started
Creating a writer’s profile on Medium only takes a few minutes. Once your account is active, click on your icon in the top-right corner. From the drop-down menu, select “Stories.” You will then see a box that says “Import a Story.” In order to avoid being penalized by Google for duplicate content, you must add the link to the blog post. Do not copy and paste your post.
When you import your blog post, you are creating a canonical link. Google views this as syndication and will not penalize you for having duplicate content.
You will have the chance to fine-tune the formatting and images before you publish the piece. What happens if you find an issue after your post is published? Medium allows you to edit a published piece, so publish with confidence.
Keep in mind that some Medium publications will require you to submit your piece as a draft rather than as a published piece. I recommend that you carefully research publications that you are interested in publishing with up-front.
Are you curious about the topics and styles that you can use with Medium? You can check out my Medium profile here. You can see that my various pieces have been picked up by numerous publications and that several have been curated by Medium. Most of them have several relevant links or backlinks to my blog.
Check it out, and see if Medium is right for you.