With so much effort spent managing your blog and creating meaningful content, you want to share your thoughts with the world. Some blogs are insanely popular and easily receive thousands of visitors daily. If your blog is not in this group, you need to know what you can do to increase traffic.
You can always pay to generate traffic to your website, such as by promoting a blog post via a paid Facebook or Twitter campaign. However, organic traffic is free, and it understandably trumps traffic that you need to pay for.
Organic traffic is most heavily influenced by a range of search engine optimization strategies. If the mere thought of search engine optimization clouds your mind with a thick fog, rest assured that you are not alone. The good news is that you can conquer SEO strategies and see amazing results for your efforts.
As a word of warning, however – be aware that you will not see immediate results from these efforts. It takes time for search engine bots to crawl through your website and to determine proper ranking. While you should tackle these tips right away, be patient with the results.
1. Choose the Right Keywords
Some bloggers spend far more time and energy researching keywords than they need to. The keywords that you need to focus on for your SEO efforts are the words that your target audience will use to find content on your website. Get in your readers’ minds, and think about why they would be searching for info from a specific post.
Do you need help staying in touch with your audience? Facebook, Twitter, Instagram and even forums like Reddit and Quora are great places for you to go for light research. In the process, you may get some wonderful ideas for blog posts!
2. Focus on Long-Tail Keywords
If your SEO strategy is to use broad, general keywords that may be heavily searched, you are using the wrong strategy. Long-tail keywords are those that have at least four of five words in the searched phrase. These are often more effective because they drill down to the focus of the user’s search.
At the same time, the competition among websites to rank for long-tail keywords is dramatically less than the competition for broad keywords. For example, think about all of the vets, animal shelters, rescue groups and more that you would compete with if you focus on “dog” as your keyword. If your blog post is about the best dog collars for small breeds, optimizing your content for “dog collars for small breeds” would yield a much higher ranking for users who are interested in your specific content.
3. Optimize Each Blog Post
Optimizing your blog is not a one-and-done thing. You understandably need to optimize your home page, your contact page and all other static pages. In addition, each blog post must be optimized. Choose unique keywords to target. After all, you do not want your pages competing with each other for rankings. In addition to optimizing the text, optimize each post’s headings, meta data and alt tags.
4. Improve Page Load Time
Have you checked your website’s page load times through Google’s PageSpeed Insights tool? You simply copy and past the URL for each page individually to learn about its load time. Why does page load time matter to search engine optimization and rankings? Google’s algorithms are heavily focused on delivering the best user experience possible, so it now takes into account page load times when determining ranking.
5. Ask Readers for Comments
If you scroll down a bit, you will see that I have turned off the option for readers to leave comments. The reason is because my comments section was getting spammed with unintelligible backlinks to unrelated blogs and websites. If this is not a problem with your website, you can and should ask your readers to leave comments. These comments are often rich in related content and keywords. The comments essentially add to a blog post’s relevance and optimization.
You can see that there is more to search engine optimization for blog posts than meets the eye. Now that you know more about optimizing your blog, you can take meaningful action.
(But remember to have patience with the results.)