Be a pineapple.
Regardless of the type of blog that you write, one universal truth applies. Your blog needs to have fresh, unique content.
If you have been blogging for more than a few days, you understandably know that unique content is essential for search engine optimization purposes. Google will penalize your website for duplicate content, and this holds true even if you wrote the content yourself. However, there are several other reasons why you need to write fresh content on your blog.
I write about 7,000 to 10,000 words a day between my “day job” as a content writer, my blog and my work on my next book. Believe me, I understand how easy it is to simply recreate the wheel. Your time and energy are limited, so it seemingly makes sense to conserve your resources. This will optimize the outcome, right?
Maybe not as much as you think.
Here’s why unique – not regurgitated – content matters.
1. Your Readers Will Browse Through Your Blog
Have you thought about re-writing your own content in a few different ways? After all, you have done the research. Perhaps you have a few affiliate links that you need to promote, and there are seemingly only a handful of ways to do this.
You can and should promote affiliate links strategically if you are monetizing your blog, but your readers do not want to read the same thing written in five different ways. You need to keep them engaged if you want them to continue browsing through your blog. The moment you start repeating ideas is likely the moment that they will click off of your page.
2. Your Readers Will Look at Multiple Sources
Is there a difference between plagiarizing content word for word and rewriting it in your own words? The reality is that answer doesn’t matter. Readers understandably will not rely on only one source when they are scouring the internet for new information. They want to find fresh ideas on your website. Do you want your readers to bookmark your page and to remember your site as being truly helpful? Of course, you do.
3. You Don’t Want to Compete on Search Engine Results Pages
There are approximately 2 BILLION websites on the internet right now. A fair number of those websites are blogs, and many of those blogs are actually ABOUT blogs – like this one is. How can I write fresh, unique content?
To be honest, I’m not sure if anyone has covered this topic before. I imagine many people have. However, I have not researched what’s out there because I don’t want it to influence my opinion. I am writing this based on my many years of experience as a content writer and freelance writer. Through that, it is my own brand of original.
This post may eventually make its way up to a reasonable spot on SERPs (search engine results pages), and it will compete against other content. However, it will not compete against identical content and may have a better shot of standing out on those pages.
4. You Want to Grab Your Audience’s Attention
Before your audience reaches your full post, they will read your headline and perhaps the meta description. Will your title and meta description hint at content that your audience has read from other sources already? Or does it tempt the reader with something extra special that will add true value to their experience?
5. You Want to Be an Authority
How do you get readers to subscribe to your newsletter or mailing list? While you can always collect names from promotions and special offers, truly engaged subscribers are those who sign up because they find value in what you have to say.
They want to receive your tips, advice and insight in their mailbox. They will actively open your messages and read them rather than send them directly to their junk folder.
To make this happen, your audience must view you as an authority figure. You may not be an expert in all things related to your blog, but you have value to add to your readers’ lives. Original content is paramount in this area.
I understand the challenge associated with constantly trying to find new things to write about. Scouring the web for topics that you haven’t personally covered on your website is a reasonable starting point, but try to find a fresh angle to cover that topic. Bring something new to the table for everyone to learn from and to enjoy.